【计划规模】

南至京沈高速，北临角山景区。

总计划面积：约323公顷

Planning area: About 323 hectares. Close to Cape Mount in Beijng in the south, it is also not far from Beijing Shenyang Expressway.

项目简介：

以山海关长城文化为支撑，以周边山水田园资源为依托
；

通过挖掘山海关文化价值、提升山海关品牌价值、释放山海关商业价值
；

打造集文化体验、集会论坛、休闲度假、教育研学、企业庄园、康体养生等多种功效于一体
；

融合休闲农业、特色美食、主题住宿、精品购物、休闲娱乐、剧场演艺等多种业态的
；

Introduction:

Based on the Great Wall culture in Shanhai Pass and nearby beautiful landscape;

Improve culture, brand and commercial value of Shanhai Pass;

Build a resort town integrating cultural experience, conferences and forums, themed accommodation, shopping, leisure and theater performances.

泛旅游工业聚集特色小镇和美丽乡村田园综合体

a characteristic town where tourist industries cluster, a beautiful countryside and a pastoral complex

1、定位升级

对标国家标准，打造国家特色小镇和田园综合体，打造体验品味式的度假区

2、品牌升级

山海关长城：纯粹的文化旅游品牌——综合型文化度假大IP

泛娱乐时代下，借助会展、文学、影视、国学、养老等媒介，实现IP内容工业化

3、工业升级

文化+ 、旅游+、健康+、农业+的全工业生长大花样

由简单门票经济向综合盈利模式的转变，

由简单规模增长向全工业质量效益提升的转变

1.Orientation Upgrading

Following the national standard, we want to build a national characteristic town and pastoral complex, which is a experience-oriented resort.

2. Brand Upgrading

Shanghai Pass of the Great Wall: pure cultural tourism brand - comprehensive cultural resort

3. Industrial Upgrading

A industrial pattern of culture, tourism, health and agriculture plus.

From singular ticket sales to integrated profit model,

From simple scale growth to industry-wide quality and benefit increase.